Leo Burnett ad agency created an optical illusion ads for Jeep telling “See whatever you want to see”. The trick is that you see the different animals on the ads depending on which direction you view it from. The agency explains the idea as following: “it invites the reader to return to the announcement to discover an animal at the other end of the world. A nice invitation to travel.“ Smart, isn’t it!?
Jeep’s ad campaign is a good example of recognizable and smart advertising, as it builds on associations. Just take a look!